Introducing
We are Pataua Brazil
PATAUA BRAZIL created a line of professional and home-use products, formulated with pure Patauá oil.
About Us
A cosmetics brand for professionals and end customers developed from active ingredients from the Amazon flora associated with the highest technology in cosmetics.
MISSION: “To awaken the most natural beauty of being and promote a unique care experience.”
Patauá, also called Jessenia Bataua, is an oil extracted from an Amazonian palm tree, known as the "olive tree of the region". It is used in a variety of purposes, including cooking and health treatments. Amazonian tribes, such as the Kayapós, use the oil in beauty rituals to strengthen their skin and hair. Based on these properties, PATAUA BRAZIL created a line of professional and home-use products, formulated with pure Patauá oil, plant extracts and advanced technology to care for hair at different levels of need.
Technology Icons
Numerous iconographies are used to simply and visually express the various technologies and benefits of a cosmetic product. At PATAUA BRAZIL, we developed five icons that demonstrate this to consumers (whether professionals or end consumers), adding value to everyone's perception.
LEVEL CARE - ITS ORIGIN
By studying the Kayapó Indians and their art, we observed the precise, geometric lines used by these natural artists.
The choice of squares is closely linked to the origins of the tribe that most uses Patauá in their daily lives, which legitimizes and grounds the iconography applied to the brand.
Level Care
By studying the Kayapó Indians and their art, we observed the precise, geometric lines used by these natural artists.
Level Soft
At this level, the products promote treatment on the hair surface. They act on the cuticles, sealing them and providing a soft touch and absolute shine.
Level Medium
Through a more intense treatment action, products at this level of care penetrate the hair cortex and promote a deep restructuring of the hair.
Level Advanced
Products at the Advanced level are those that promote a total transformation of the hair fiber. Color and shape chemicals, cauterization and special care products.